Tag: social media

• Advertising 101: Understanding Objectives and Campaigns

  

  Advertising has become ubiquitous and essential for businesses, with spending in the U.S. projected at $515.1 billion in 2023. Its evolution from ancient methods to today’s targeted campaigns highlights the need for companies to maintain relevance. Successful advertising requires clear objectives, understanding the audience, and strategic content creation for effectiveness.

  Tyler

  February 13, 2025

  Projects

  ads, advertising, branding, content-marketing, digital-marketing, marketing, social media

• “The engine of our discontent”

  “When TV first was adopted, it was a magical gift. The shows united our culture and the ads fueled a seemingly endless consumer boom. Today, though, marketers have turned television into an instrument of dissatisfaction. The shows alienate many, because they bring an idealized, expensive world into the homes of people who increasingly can’t afford…

  Tyler

  October 10, 2017

  blog

  blog, marketing, seth godin, social media, television, tv